“HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL ANIMATED – NARRATED BY NIR EYAL”
THE THREE BROTHERS WHO CREATED THEIR OWN DATING APP
BY:LEON KWASI KUNTUO-ASARE
Jordan Kunzika, a 21 year old black web developer, decided to do what many people would think is unthinkable and that’s turn down a great paying job from two of the largest tech giants in the world, Microsoft and Google.
According to Black Business, Kunzika is a Google Generation Scholar whose internships at Microsoft and Intel caught the eye of the Silicon Valley execs. By the time Microsoft and Google came calling, Kunzika already had other plans, so he turned them down.
Instead, Kunzika decided to take his future and the future of black business into his own hands and he, alongside two friends Brian and Justin Gerrard, decided to create their own starup business, that business is called “BAE”, it’s a dating app, that focuses on black singles within the United States, Africa and the Caribbean . In less than a year, it already has over two hundred thousand downloads.
Kunzika states: that Bae is different from other dating apps because of this proprietary algorithm that provides quality dating matches.
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